The advertisement shows a woman who has just given birth, and her comment on the situation is: "I want another one".
What the ...??
I would have cheered this new mum if she'd said something like, "Wow. Bringing another human into this over-populated world is a huge responsibility, so now I'm wondering how I can help make the world a liveable place in the future."
Or even, "I'm so pleased to have a beautiful baby to love and to devote all of my time, energy, and head-space to".
But, of course, that wasn't to be. Instead, she had to go and spout the ultimate consumer sentiment: "I want another one".
I find this kind of hormone-induced anti-thinking very sad, very scary, and more than a little bit creepy. And the woman in the documentary is clearly not alone, because I've noticed that having two, three, or even four children is currently all the rage amongst my affluent and well-educated 35-year-old friends.
Hence, I have a sneaking suspicion that Dick Smith is going to have trouble finding someone to give his million-dollar Wilberforce Award to.
From the Dick Smith Population website:
The award is designed to give a one million dollar prize to anyone under 30 who can impress Dick by becoming famous through his or her ability to show leadership in communicating an alternative to our population and consumption growth-obsessed economy.Good luck, Dick! Good luck everyone! (I think we're all gonna need it).